Readers' Advisory is a service that some current users and nonusers of the library do not know about. If your library wanted to get the word out about the service it would need to create a marketing plan to promote the service.
The marketing plan includes implementation, a timeline, and a goal. Word of Mouth Marketing is one the the cheapest forms of marketing. Staff in the front-lines (circulation) can be the best promoters of the service. They can share information with users while they are interacting with the staff. A timeline for the marketing plan is necessary for the plan to keep on track. It will be important to find a way to see if your goal was accomplished. This can be done with results of surveys and increase in use of the service.
After the promotion of the readers’ advisory service it
could become a situation where you may want to be careful what you wish for. With
this promotion the usage of this service could increase. The promotion may be
short term but the service is long term. The commitment from the library staff
and administration must be long term.
No comments:
Post a Comment