Campaign:

The goal of the campaign is to get people to try reading author Jayne Ann Krentz. By using the phrase” 3 For 1” I hope to get them thinking about what the other two are. By adding AKA I hope to  peak their curiosity enough they may come in or check out the webpage. I chose to use a business card, table tents, and postcards. The business card will contain the the AKA names,library website, phone number and address. These could be handed out after an elevator speech or when someone doesn’t have the means to carry extra papers. Postcards will also contain the catch phrase and a photo of one of her books. The postcards would be sent to those who have signed up to receive notifications about new romance releases.The table tents will display another one of her pen names along with a photo of a book cover. These could be displayed on table throughout the library and in the stacks. 

                                                                   Table Tent

                                                            Business Cards

Postcards